Dana Thomas: Deluxe: How Luxury Lost Its Luster

Deluxe: How Luxury Lost Its Luster


Description

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. "Deluxe" is an uncompromising look behind the glossy facade that will enthrall anyone interested in fashion, finance, or culture."

The role of maths and statistics in the world of web analytics is not clear to many marketers. Call of the Wild & White Fang free ebook Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap.This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. This book covers vital topics on maths and statistics which every internet marketer/web analyst should get familiar with in order to achieve optimum results from their analysis, marketing campaigns and conversion optimization efforts. It explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway.


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Author: Dana Thomas
Number of Pages: 375 pages
Published Date: 01 Aug 2008
Publisher: Penguin Books
Publication Country: New York, NY, United States
Language: English
ISBN: 9780143113706
Download Link: Click Here
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